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To cold call or not to cold call, that is the question!  Some say cold calling is dead. I say cold calling can be just one of an entrepreneur’s sales strategies. It is one bow in the quiver of sales tools that every entrepreneur should employ as they build their business. As part of a well-rounded marketing and sales strategy, it can suddenly surprise you when you get to take a “next action”, or even get the long-desired “yes”!

Cold calling is a crapshoot. You either get somewhere, or you don’t. So, if you are someone who envisions success, then why not see yourself successful. Progress fuels productivity. In fact, some days I think cold calling is actually fun. Why, you ask? Because I say it’s fun! Life shows up in our view, so create a happy, joyful and successful view and give it a whirl. Have fun, play with wild abandon, and of course, do not be attached to the outcome. You just might end up with a very profitable day!

I once had a friend who wore a silly hat, a court jester’s hat, when he had to smile and dial. He did this to take all significance out of what he was doing. He was intentional, success-oriented, but wanted to lighten up his “fear factor” and call reluctance syndrome. I loved that idea! So, in the past, I’ve worn silly noses, placed sticky note hearts along the border of my lap top monitor, and did a silly dance to get myself into “state” before I began my calls. Yes, I was afraid. Mindset plays a big part of getting ourselves ready to pick up the phone. So why not create a state of readiness and being of service.

Most of us have no problem if our phone rings, but it’s a very different feeling when we hold the dial pad in our hands. Let’s look at some ways to overcome our phone-a-phobia!

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