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Starting a business can be both exciting and overwhelming. Inevitably, we all make mistakes but remembering these nine tips can help you avoid some of the pitfalls along the way.

  1. Blindly jumping into a business without doing the research to know if there will be a viable market for the product or service.
  2. Investing too little, and not making “good” investments, one that do have a high ROI
  3. Selling to people who really don’t want what you are selling. This is a common pitfall when people are told that their product/service is good for “anyone”.
  4. Being inauthentic in your business, and having to put on an “act”, just to generate income. Usually this survival mechanism will lead ultimately to becoming frustrated, exhausted and broke.
  5. Investing too much in your business without reaping any ROI.
  6. Thinking that you don’t need an Attorney. You have a friend, or you’ll “google it”, or find documents at a business supply store, all which will short-change you and potentially leave you vulnerable and unprotected.
  7. Spending too much time on “non-income producing activities”, i.e. filing, working on your website. “Income-producing activities” are having sales conversations with prospects, attending networking events and programs where you will meet prospective clients.
  8. Creating a “home-bound” business versus a “home-based” business.
  9. Toughing it and “going it alone”, rather than hiring an experienced Coach who can pull you  forward and speed up your path to success and profit.